When it comes to digital advertising, brands and agencies need to ensure their creative content remains engaging, relevant and effective, in order to continually resonate with their target audience. This is where Dynamic Creative Optimization (DCO) comes into play....
What are dynamic templates? Dynamic templates consist of a base creative asset (video, banner or image) with elements which are set to be dynamic or swappable. These can be changed from a data trigger. Text, images, sound or entire dynamic video scenes can be swapped...
What makes an ad creative powerful? For many in the advertising community, it’s about being human-first, using data insights as a starting point, and keeping creativity at the forefront. After all, producing thoughtful and targeted ad creatives will help...
If you’ve been following the news recently, you’ll have noticed AI featuring heavily amongst the headlines – and the coverage has not always been positive. Professor Yoshua Bengio, one of AI’s original pioneers, confessed his concerns over AI’s application to the BBC,...
The ever-scrolling nature of today's audiences calls for an overhaul of your creative production workflows. To maintain a competitive edge, you need to seamlessly develop and deliver personalised content across various platforms and formats. Creative Automation is the...
Creative leaders often respond to an increasing demand for content by expanding their team or outsourcing work to external agencies. According to Dentsu’s annual CMO survey. In 2022, 84% of CMOs opted to increase their in-house teams while the remaining 16% prefer...
With language playing an important role in communication, it's worth noting that 56.2% of consumers consider the ability to obtain information in their native language more important than the price of a product. Engaging with a global audience and creating meaningful...
Running a top global brand or agency comes with its own unique set of marketing needs involving different audiences, demographics, formats, languages and channels. This places significant stress on marketing teams and digital creative leads, especially with their...
Tabitha Winter shares her insights on how Entain harnessed Creative Automation to create relevant and contextual advertising at scale. She emphasises the importance of personalising campaigns, speaking directly to target audiences and the role of Creative Automation...
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