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Today is a day to celebrate the achievements of women around the world and to recognise the progress that has been made in terms of gender equality. It is also an opportunity to reflect on the work that still needs to be done to create a more equitable society for everyone. Women all over the world often face a range of challenges, such as unequal pay, lack of recognition for their accomplishments and fewer opportunities for advancement. Here, Renée Reijnders gives her perspective on how life has changed since she was Storyteq’s fourth employee to now, where she is balancing life as a mother of three and the Chief of Staff to over 160 people at Storyteq.

While globally the statistics might be shifting towards gender equality in the workplace, in tech less than 20% of leadership positions are filled by women. For International Women’s Day, Storyteq’s Chief Operating Officer (COO) Kim de Graaff shares how her personal role models helped to guide her down a less than straightforward path, one which awaits most women who want to become a leader in tech.  

In 2019, Vanessa Parker became Marketing Manager at Anytime Fitness New Zealand and met the same challenges common to many franchise businesses: inconsistent and often confused campaign and brand marketing across the network. So how did Vanessa address the need for better uniformity across the Anytime Fitness network?

With a significantly higher ad volume for your marketing and design teams, managing the holiday rush can be overwhelming. Our article aims to help you stay on top of your marketing campaigns without sacrificing quality and increasing your overhead.

Ad fatigue is causing marketers and creative teams to work overtime to overcome this issue where their audiences are not paying attention to their advertising efforts. Target markets have become numb to ads they see again and again, and are more selective about what holds their interest in the abundance of channels that exist today. Navigating this overcrowded content space is no easy feat, but there are ways to remain fresh and effective.

We have a template-thinking philosophy here at Storyteq. It is by configuring our mindset this way that we help our clients to achieve scale with the creative production of their marketing materials. Template-thinking begins in the conceptualisation stages, which is a process our Senior Video Automation Developer, Guido Postma-Eijrond, kindly walked us through in this interview. As part of the Managed Services team, he is one of our main template builders who designs these for clients like Perfetti van Melle, Pure the Winery, Nivea and more. How does he do it?