May 21 marks the day of World Cultural Diversity. In this article we take time to reflect on cultural diversity at Storyteq and how it is essential in keeping to our core values in our day to day lives.
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Creative production: Creating a sustainable future for agencies
Creative production processes are there for creative agencies to help them stay on-time and on-budget while delivering high quality digital creative assets to their clients. However, these processes don’t always go as planned which can cost agencies time, money, and sometimes even their reputation. In this article we unravel the biggest challenges agencies face and how they can fix them by adopting Creative Automation into their existing processes, creating a sustainable, future-proof model.
Storyteq becomes a Google Ads Creative Partner to future-proof digital advertising at scale
The Creative is king when looking to engage your audiences. In an oversaturated market, this requires considerable advertising efforts for companies to generate awareness, which is why Storyteq has partnered with Google to help advertisers worldwide to reach their audiences with more relevant and personalized digital creative assets.
Storyteq’s yearly team meeting 2022
We have been on the work-smarter-not-harder mission since 2016, and we’re proud of it. We are pleased to be solving problems posed to creativity and are proud that our noble effort plays a part in why the Creative Automation industry is thriving. We are helping digital creative leads and global marketing teams to keep brands fresh, attractive, and engaging, at scale. Yet, this is only made possible by our committed and flourishing team. After a very long time not being able to, last January we finally got to meet again, face-to-face for our Yearly Team Meeting. The intention? To set bold goals for 2022 and to continue doing what we know best. So, how did our planning to strategise execution and get ourselves from A to B go? Read below and find out what we agreed on.
An inside look at our development process: Paving the road to a great product
Storyteq’s former Product Owner, Maki, shares the ins and outs of our product development process and the organisational frameworks we use to build our Creative Automation platform.
CrazyLabs’ Creative Lead Raquel Korman on the twists and turns of advertising in the hyper-casual space
The path to success in an over-saturated industry may be riddled with variables and subtleties but for Raquel Korman, Creative Lead at CrazyLabs, it boils down to producing better creatives.
Gameloft’s Marketing Artist Jamora Crawford on her creative process
As a creative in the gaming industry, you probably already know how important it is to create engaging content. But there’s more to it than just aesthetics. Cue: it has something to do with human psychology.
Creative Automation: Frequent terms you need to know
We’ve curated all the frequent terms related to Creative Automation to help you navigate through this new space and make informed decisions. Check them out below.
How to maximize Dynamic Creative Optimization (DCO)
Dynamic Creative Optimization (DCO) helps marketers to create, test, learn, and act faster in marketing campaigns. Read more on how DCO brings creatives to the next level with expert insights from the Publicis Groupe.
How you create a solid digital Content Lifecycle Management plan
Managing the lifecycle of digital content is tricky business because it involves a lot of coordination and projects that are often overlapping. Having a clear plan of what content you need, who is going to create it, and where it will be used is a great start, but unfortunately only a small part of the process.
Busting the myths: Why Creative Automation isn’t optional anymore
For modern advertisers, producing quality content and achieving personalization at scale can sometimes feel like mutually exclusive events. Creative Automation has been sitting in the wings, waiting to make high quality and personally-tailored advertising a reality. Yet there is still some reluctance to embrace new technologies. In this article, we investigate the possible reasons for hesitation to move forward.
How our Template Builder helps brands create ads at scale
The challenges that marketing and creative leaders are facing with ad production are more complex than ever. Here’s how a seamless process can help.
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