Case Study > Heineken
Improving global workflow and creative production efficiencies
When sponsoring large events around the globe, Heineken need to consider advertising, packaging, retail and POS – in 28 languages and 160 countries.
Global brand playbooks in Storyteq Brand Portals ensure that their campaign guidelines are always 100% up to date. This allows Heineken to focus on building strong concepts, turning them into master templates with dynamic fields for instant localisation.
4600+
Storyteq users across 80 countries
40%
overall cost reduction
40k
creative assets generated from templates
Storyteq powering Heineken with…
“The old process we used to take to convert our assets to ads was too slow and didn’t allow for large-scale personalisation. On top of that, we had too little control on the output. With Storyteq, that has all changed.”
Bram Reukers, Global Digital Production Lead, Heineken
