2023 Gartner® Magic Quadrant™ for Content Marketing Platforms
New Gartner research published
Per Gartner, “Content marketing platforms (CMP) help digital marketing leaders create, manage and measure content at scale that drives customer response. CMPs also support personalised content management and the use of AI. Use this research to find the right CMP for your business needs.”
Content strategy
Ideation
Editorial planning
Calendarisation
Collaboration, workflows and audit approvals
The creation, assembly, curation and distribution of all content types
The measurement and optimisation of content performance
Disclaimer: Gartner, Magic Quadrant for Content Marketing Platforms, Nicole Greene, Jeffrey L. Cohen, Amber Boyes, Isoke Mitchell, 14 March 2023
GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and MAGIC QUADRANT is a registered trademark of Gartner, Inc. and/or its affiliates and are used herein with permission. All rights reserved.
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner research organization and should not be construed as statements of fact. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
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