Centralising creative production through automation
World-leading games publisher Gameloft – with 190+ games in the mobile market – found their creative teams often spending excessive time versioning and adapting creative assets for their different markets.
It’s a process that can easily be automated with Storyteq’s dynamic templates. Various Gameloft teams and departments are connected across one platform, quickly adapting templates for their own local markets. It’s empowering the brand’s creatives to deliver fully compliant content iterations at pace, and in turn increasing scalability for Gameloft.
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Storyteq powering Gameloft with…
“As a digital creative asset is flagged as best-performing, we get notified from the User Acquisition team. Then we start creating iterations based on an iteration plan. Storyteq is a solution in our workflow now that helps us iterate simple creative assets which we know are worth iterating.”
John Cappelletti, Creative Agency Lead, Gameloft