How Gameloft digitized their creative production approach by adding Creative Automation to their tech stack.
Learn how Gameloft, a world leading games publisher with a special focus on the mobile games market, is using the power of Creative Automation to transform their product advertising across many of their 190 games, including Asphalt Nitro and Disney Magic Kingdoms.
media created in their pilot phase
dynamic templates made
games which need advertising across multiple markets and channels
“I was hesitant to dive into the world of Creative Automation at first, mainly because of the complexity of the plugin version of the platform. But eventually after reading the Frequently Asked Questions and utilizing the Template Builder over After Effects to achieve what I wanted to, I found it to be quite enjoyable to create digital creative assets at scale. The option to iterate vastly in the Storyteq Template Builder makes us very excited.”
3D Artist/Motion Designer at Gameloft
Independent Gameloft entities working in a decentralized way across the world
New, multiple, and diverse channels to advertise on
Monotonous versioning work which is depriving the creative team time to be creative in an extremely creative industry
Create dynamic templates which make these variations a much easier task
Scale on-brand digital creative assets
Deliver these creative assets in Gameloft’s preferred way
An ability to leverage successful creative assets through iteration
Time saved by avoiding local rendering, giving designers back time for creativity
Independent entities across regions having a centralized workplace to have their digital assets approved
Think back to the time you accepted your job as part of the creative team at a world’s leading games publisher. You believed in the power of entertainment and the escapism this grants. The creative possibilities seemed endless.
But this dream has been shattered, since you spend very little time creating ads for dream-like wonderlands and quirky characters, and more time on making new versions of these digital creative assets.
Changing the copy, resizing, or inserting different voice overs… These tasks are mundane and repetitive, which is the opposite of what gaming is about: imagination.
You may work at the games publisher that was the first to bring games to mobiles back in 2000. But a lot has changed since then in terms of the digital platforms available today. Serving multiplatform gaming experiences worldwide means creative production processes cannot not remain in the year 2000.
The Storyteq cloud-based Creative Automation platform is built upon three pillars:
We create powerful and customizable templates. through the Storyteq template builder and After Effects extension, using your master files.
We scale variations of these creative assets (premium video, HTML5 banners, statics), depending on whatever element it is you need changed: sizing, text, prices, voiceovers, images or entire scenes.
We deliver these multiplied variations when, after review, you connect and upload the media to your favorite distribution channels, directly from our platform.
Meet Gameloft: a pioneer in video game creation since the turn of the twenty first century, publishing games such as Dungeon Hunter, Star Wars Castaway, and Asphalt Nitro.
To focus on their need for scalability, Gameloft decided to digitize their creative production approach, and connect under one platform so that the independent Gameloft entities could more efficiently align the advertising content they produced. They could also look at each other’s template work in different locations for ideating purposes.
3D Artist/Motion Designer, Mick Seegobin, responsible for much of Disney Magic Kingdom’s marketing, self-taught his use of the Storyteq Template Builder. He finds it convenient for logo placement, swapping out the end card, and for making the videos in the ad dynamic.
Now, while there are Gameloft branches across the world operating separately, the Storyteq platform facilitates brand-compliant iterations, in turn facilitating scalability.
Gameloft is producing “enough content in a short time. It is great to be able to offload the rendering of say, 100 videos, without changing devices or having your computer slow down.” – John Cappelletti, Creative Agency Lead at Gameloft
When the media is rendered, files are downloaded and uploaded to their brand portal where everyone can access them.
They could potentially share their new advertisements directly from Storyteq, but their centralized asset management system is Gameloft’s first port of call.
games which need product advertising in different markets,
on different channels
monthly active users
stars average rating, which they wish to sustain
“As a digital creative asset is flagged as best-performing, we get notified from the User Acquisition team. Then we start creating iterations based on an iteration plan. Storyteq is a solution in our workflow now that helps us iterate simple creative assets which we know are worth iterating.”
Creative Agency Lead at Gameloft
Storyteq helps digital creative leads and marketing teams in top global brands to scale their creative production so they can improve their creative workflows, stay on-brand, and go-to-market faster.
Are you struggling with your creative production workflows?
Could our platform help speed up your time-to-market and afford you time to be creative again?