2023 Gartner® Magic Quadrant™ for Content Marketing Platforms
New Gartner research published
Per Gartner, “Content marketing platforms (CMP) help digital marketing leaders create, manage and measure content at scale that drives customer response. CMPs also support personalised content management and the use of AI. Use this research to find the right CMP for your business needs.”
Content strategy
Ideation
Editorial planning
Calendarisation
Collaboration, workflows and audit approvals
The creation, assembly, curation and distribution of all content types
The measurement and optimisation of content performance
Disclaimer: Gartner, Magic Quadrant for Content Marketing Platforms, Nicole Greene, Jeffrey L. Cohen, Amber Boyes, Isoke Mitchell, 14 March 2023
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