By attending you’ll learn:
What problems are causing the marketing execution gap
How Creative Automation and template-thinking can fill the gap by streamlining creative workflows
How others in industries like yours – with different creative production structures (centralised, decentralised, in-house) – use Creative Automation
The marketing execution gap exists as a result of two widespread factors in the advertising space: the accelerating demand for relevant personalised content on an ever-growing number of channels and the fact that creative operations and resources remain unchanged.
Too often the solution to needing a high volume of creative assets is to increase budget and add headcount. Yet, this is a superficial and unsustainable fix.
Marketers and designers need help in their product advertising. How? We will explain to you in our webinar.
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Guido
Derkx
CCO (chief commercial officer)
Guido Derkx and Puck Boekhout are joined by Stephanie Mylam from Publicis Groupe to discuss:
How Creative Automation addresses the production challenges associated with delivering more content than ever before, while still keeping budgets down and cutting out repetitive manual versioning work.
The process of our solution, step-by-step, and its capabilities in scaling content to meet all of your marketing content needs.
Puck
Boekhout
 Customer Success Manager
How best to leverage the powers of Creative Automation from our clients, those who have dived into this world without regret.
All things Creative Automation in a Q&A session.
Guest speaker
Stephanie
Mylam
Global Production and Strategic Operations Lead @ Publicis Groupe
Expert in creative production and building global production models for marketing and communications across all channels.