Whether you are a digital creative lead or a global marketing manager, the holiday season always comes with its challenges. With an increase in demand, it’s easy to fall behind and not make the most of your ad campaigns. ...
Posts by Johanna Kaszti
“How I think in templates” with Chief Template Maker Guido Postma-Eijrond
How would you define template-thinking? And why is it important? Envision your design with various combinations of dynamic content. Imagine how all elements can automatically adapt to all different scenarios that might be relevant to the campaign, and design for...
Template-thinking 101: Creating dynamic templates to scale your creative asset production
If you are part of a top global brand or agency, the chances are that your marketing needs are geared towards different audiences, demographics, formats, and languages, and are being funnelled and delivered through multiple channels.This can put pressure on marketing...
Celebrating World Cultural Diversity Day at Storyteq
"Culture is the way we do things around here." - Terry Deal and Allen Kennedy This above quote, by organizational consultants Terry Deal and Allen Kennedy, hails from the 1980s and describes the untouchable, almost undefinable way some organizations go about ‘doing...
Creative production: Creating a sustainable future for agencies
Above all else, we believe that at the heart of all digital advertising is the digital creative lead. After all, without the creative brains, there is no ad, and no way to elevate your advertising efforts. This is confirmed by a study by Venngage that states that 49%...
Albert Heijn’s Steffie Abdelrazek on how to approach digital in-store advertising campaigns through Creative Automation
If there is one thing that most modern advertisers can agree on, is that the more personalized the ad experience gets, the better it performs. When it comes to Albert Heijn, the largest grocery store chain in the Netherlands as it holds 35.9% of the market share,...
Content localization: How to avoid being lost in translation
Nowadays there are multiple challenges that marketers face when it comes to increasing engagement in a global marketplace. For example, ad fatigue, abandoned shopping carts, and low attention spans are just a few ways your audience can become disengaged. Adding to the...
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