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Posts by Johanna Kaszti

Celebrating World Cultural Diversity Day at Storyteq

Celebrating World Cultural Diversity Day at Storyteq

"Culture is the way we do things around here." - Terry Deal and Allen Kennedy This above quote, by organizational consultants Terry Deal and Allen Kennedy, hails from the 1980s and describes the untouchable, almost undefinable way some organizations go about ‘doing...

Content localization: How to avoid being lost in translation

Content localization: How to avoid being lost in translation

Nowadays there are multiple challenges that marketers face when it comes to increasing engagement in a global marketplace. For example, ad fatigue, abandoned shopping carts, and low attention spans are just a few ways your audience can become disengaged. Adding to the...

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