Anytime Fitness delivers on-brand content 40% faster across 50 countries

Executive summary

Anytime Fitness used Storyteq to give thousands of clubs the freedom to create localized, on-brand marketing in minutes. The result: faster production, consistent global branding, and a scalable way to support thousands of franchise locations.

5,000+

gyms on the storyteq platform

50

countries covered

40%

faster creative production processes

“With the high levels of asset downloads and template usage each month, our Brand Portal has become integral to how we operate. It’s transformed how our clubs market themselves and how we manage the brand globally.” Vanessa Parker, Marketing Manager, Anytime Fitness

Challenge

As one of the world’s largest fitness franchises, Anytime Fitness needed a way to empower local clubs to promote themselves, without losing brand consistency.

The global marketing team was managing requests from thousands of clubs, each needing customized materials for local campaigns, class schedules, or staff promotions. With no centralized system in place, local teams either waited for creative support or designed their own materials, often resulting in off-brand content and inconsistent messaging.

The central team needed a solution that would:

Protect brand identity across regions
Give franchisees creative autonomy
Simplify collaboration between global and local teams
Reduce the time spent on repetitive design work

Solution

Storyteq worked with Anytime Fitness to implement a centralized platform where every club can access, personalize, and download content templates.

The platform gives franchisees a library of pre-approved assets for social media, posters, flyers, timetables, and promotional campaigns. Key brand elements such as fonts, colors, and layouts are locked to maintain consistency, while editable fields allow local teams to tailor messaging and imagery for their communities.

The system is intuitive and requires no design expertise, making it easy for busy gym owners and staff to create high-quality marketing materials in just a few clicks.

The change was immediate: local clubs gained autonomy to produce on-brand content when they needed it, and the central marketing team reclaimed valuable time to focus on strategy, campaigns, and innovation.

Result

The introduction of Storyteq has had a measurable impact on both efficiency and consistency across Anytime Fitness’ global network.

40% faster creative production, reducing turnaround times across all content types
Thousands of clubs now using the platform, producing localized and compliant assets daily
Stronger brand consistency across 50 countries

The platform has become an essential part of the brand’s marketing infrastructure, ensuring every piece of content reflects the same recognizable Anytime Fitness identity while giving clubs the creative freedom to connect with their local audiences.