Case Study > Anytime Fitness
Ensuring brand consistency while personalising
content at scale
Anytime Fitness provide 24/7 gym access to millions of members around the world, with their round-the-clock business model making them one of the fastest growing fitness franchises.
With their Storyteq Brand Portal hosting guidelines, instructional videos and other supporting documents, campaigns are now rolled out at pace in local markets with full brand compliance guaranteed. Dynamic templates enable staff in individual clubs to create on-brand, localised marketing content as and when they need it, whether that’s in-club posters and flyers, social media content or other digital assets.
5,000
gyms
50
countries
7
continents
Storyteq powering Anytime Fitness with…
“Our launch date couldn’t be moved because it was aligned with a new brand introduction and the Storyteq team worked tirelessly to deliver on time. They were superb and extremely thorough to deal with. We’re a huge advocate for them and their technology.”
Vanessa Parker, former Marketing Manager, Anytime Fitness