Co-op delivers faster, more consistent campaigns with one platform connecting 2,500 stores

Executive summary

Co-op adopted Storyteq to unify its creative operations, giving business units a single platform to access assets, brief campaigns, and create on-brand local adaptations. The result: faster workflows, better collaboration, and a more efficient way to serve 2,500+ stores nationwide.

38k+

live creative assets

260k+

creative workflows started

4,600

Storyteq platform users

“Having everything in one place from an asset perspective is a huge benefit for us in terms of bringing business units together. Storyteq are a trusted partner in terms of delivering what they say they are going to deliver, along with the benefits around cost, technology and quality.”

Challenge

As the UK’s fifth largest food retailer, Co-op operates more than 2,500 convenience and medium-sized stores across the UK. Managing consistent brand execution across this scale was becoming increasingly complex. Different business units were using their own tools and systems, creating duplicated work, inconsistent assets, and slower campaign delivery. With teams using a variety of disconnected tools, Co-op was dealing with slow, fragmented workflows. Producing campaigns took longer than needed, and keeping assets consistent across the organisation was a constant challenge. They needed a way to bring teams, assets, and workflows together into one platform, without compromising on speed, brand control, or quality.

Solution

Co-op partnered with Storyteq to streamline the entire creative process, from asset creation to campaign delivery. By consolidating everything in one unified platform, teams gained instant access to up-to-date assets, approved campaign materials, and dynamic templates tailored to the needs of each business unit. Instead of searching across multiple systems or relying on lengthy back-and-forth communication, teams could now brief, adapt, approve and distribute campaigns all within Storyteq. Dynamic templates allowed Co-op to turn core campaign visuals into marketing toolkits that could be repurposed across the different sectors in which the organisation operates. This shift not only simplified processes but also improved visibility across the organization. Every local team, regardless of size or function, could work from the same central source of truth, ensuring brand consistency and quality in every piece of content.

Result

Since introducing Storyteq, Co-op has seen a clear transformation in how creative work is produced, managed, and shared. Today, the platform hosts more than 38,000 live creative assets, giving every user immediate access to the latest approved materials. The organisation has already initiated over 260,000 workflows, a sign of deep reliance on the system for day-to-day campaign production. With more than 4,600 registered users, Storyteq has become an essential part of Co-op’s marketing and operational infrastructure. Workflows that previously relied on manual coordination are now handled through a single streamlined process, enabling teams to work faster and with far greater confidence in the consistency and quality of their output.