How Entain improves global workflow efficiencies in the production of creative assets
Learn how Entain, one of the world’s largest sports betting and gaming groups including brands like Ladbrokes and bwin, is using the power of Creative Automation to centralize creative production strategies in order to gain efficiencies in their output volume, workflows control, and production speed.
15-20%
decrease in design briefs received on Ladbrokes brand
15-20
hours of design resource saved per month from one template alone for Party Casino
individual assets created in the first two weeks of February for bwin saving more than 200 man hours
Director of Creative Services, Entain
The Problem
Despite having an in-house creative team of 150 people, with the many variations needed for their creative assets in multiple markets, Entain are experiencing:
Our Promise
Other automation tools Entain before used for creating templates relied on the supplier to build. With Storyteq, Entain’s marketing and creative teams can become users to create, scale, and deliver:
The Proof
The Problem
Imagine you are a Creative Digital Lead at one of the top global betting companies and your brand is launching a global digital ad campaign in 27 countries and even more markets. This is the part of your job you adore: ideating, collaborating and conceptualizing.
But after the fun, the need for multiple asset variations presents itself. You must create different ad formats, consider localization and produce all of the necessary versions of your ad, with differing calls to action, pricing, products, languages, images; all in the name of reaching the right person, in the right order, at the right time.
Completing all of these tasks, you dread, will drain the creative power you and your team were hired for in the first place.
Our Promise
The Storyteq cloud-based Creative Automation platform is built upon three pillars:
Create
We create powerful and customizable templates. through the Storyteq template builder and After Effects extension, using your master files.
Scale
We scale variations of these creative assets (premium video, HTML5 banners, statics), depending on whatever element it is you need changed: sizing, text, prices, voiceovers, images or entire scenes.
Deliver
We deliver these multiplied variations when, after review, you connect and upload the media to your favorite distribution channels, directly from our platform.
The Proof
Creating
The Entain creative team were all thoroughly trained in the templating process with “hero” users appointed to different brands.
Scaling
Entain uses their templates to scale to multiple products (or games, or races), languages or audiences, generating a large volume of output.
For Entain, the view of an endlessly growing number of project management system tickets between creative and marketing teams is over. With one centralized platform, new versions can be produced within minutes, and these iterations can be done by either creative or marketing teams.
Delivering
Precarious odds
which are updated at immense pace
42+
Over 33
Multiple
Head of Creative Operations, Entain
About Storyteq
Storyteq helps creative leads and marketing teams in top global brands to scale their creative production so they can improve their creative workflows, stay on-brand, and go-to-market faster.
Are you struggling with your creative workflows?
Could our platform help speed up your time-to-market and afford you time to be creative again?