Case Study > Entain
Improving global workflow efficiencies
One of the world’s largest sports betting and gaming groups, Entain operate across 27 countries with an expansive portfolio of brands including the likes of Bwin, Coral and Ladbrokes.
Template-based production has revolutionised the way Entain’s creative teams deliver content variations at scale, enabling them to adjust to market needs quickly while retaining full brand control and compliance. From football results to horse racing winners and everything in between, with Storyteq enabling them to generate an enormous volume of creative output in a matter of minutes.
15-20%
decrease in design briefs received on Ladbrokes brand
15-20
hours of design resource saved per month from one template alone for Party Casino
individual assets created in two weeks for bwin, saving more than 200 man hours
Storyteq powering Entain with…
“Creative production that would have had to be requested previously would’ve involved five or six people to brief, plan, schedule, resource design and approve. Now, it takes the requester a fraction of the time to self-serve and have the necessary assets available instantly than it would to write the brief.”
Richard Mangan, Head of Creative Operations, Entain