Gameloft boosts creative efficiency, producing more content in less time across global markets

Executive summary

Gameloft’s global marketing needs meant teams were having to spend too much time on production, and not enough on creative concepts. With Storyteq at the center of its marketing, the brand can now automate content variations quickly, and teams can do more of the work they love.

1,274

assets created in pilot phase

24+

content templates produced

190

games across global markets

“We’re getting more content in less time, but one of the big wins has been greater creative expression. With Storyteq automating content variations, our teams have more room to innovate — which is better for them, and our audiences.”

Challenge

Gameloft’s creative teams were spending a lot of time and energy manually adapting and localizing its content. As a world-leading mobile gaming company, that was a huge task covering multiple global markets.

As well as slowing down campaigns and increasing costs, it meant that they weren’t able to focus enough on the creative ideas that ultimately keep brands connected with their customers.

Solution

With Storyteq, Gameloft now has a centralized, scalable system for its content production. Automating variations from content templates has meant it can create assets at a far faster pace.

Templates can be accessed and reused by teams around the world, which has helped to build a culture of inspiration and collaboration across Gameloft’s global teams.

Result

The major gains for Gameloft have been in operational efficiency, with much less time spent in production. This has also led to a rise in employee satisfaction, as they are now spending more time on high-level creative and strategic work, rather than amending and adapting existing assets for different markets.

Content is now much more consistent across markets, and teams are taking inspiration from each other in how they use their templates. Gameloft is getting more creative freedom without risking the integrity of its brand.