Case Study > Haleon
Transforming global content creation and localisation
Formerly GSK Consumer Healthcare, Haleon are one of the world’s foremost providers of specialist medicine, serving 170 markets with an extensive portfolio of leading brands such as Sensodyne, Panadol and Centrum.
In partnership with the visionaries at Haleon, Storyteq took home the ‘Excellence in MarComm Technology’ prize at the prestigious Gartner Communications Awards 2022. Haleon’s global marketing teams can now deliver multichannel campaigns from portals within a single platform – bringing together teams, operations and workflows for seamless connectivity.
Playbooks with step-by-step guides, stored in Brand Portals, all drive towards Haleon’s ultimate vision: to increase the speed of global campaign delivery from sixteen days to sixteen seconds.
5k
creative assets to date
4k+
briefs
3k
Storyteq users
Storyteq powering Haleon with…
“Storyteq as part of ITG has allowed us to create a joined-up user experience with its end-to-end product workflow, with the ability to house content and toolkits in an e-commerce experience. The visibility of content and connectivity to our workflow helps us to promote re-use of content and find operational efficiencies for the organisation. Today a content production brief may take 16 days to deliver – the aspiration and ability to get that down to 16 seconds, enabled by Storyteq’s automation engine, is a powerful notion.”
James Masters, Marketing Content Management Product Director, Haleon
