Transforming Global Content Creation and Localization
Formerly GSK Consumer Healthcare, Haleon are one of the world’s foremost providers of specialist medicine, serving 170 markets with an extensive portfolio of leading brands such as Sensodyne, Panadol and Centrum.
In partnership with the visionaries at Haleon, Storyteq took home the ‘Excellence in MarComm Technology’ prize at the prestigious Gartner Communications Awards 2022. Haleon’s global marketing teams can now deliver multichannel campaigns from portals within a single platform – bringing together teams, operations and workflows for seamless connectivity.
Playbooks with step-by-step guides, stored in Brand Portals, all drive towards Haleon’s ultimate vision: to increase the speed of global campaign delivery from sixteen days to sixteen seconds.
5k
creative assets to date
4k+
briefs
3k
Stroyteq users
Storyteq Powering Haleon With…
Testimonials
Learn How Global Brands
Streamline Creative Production
James Masters, Marketing Content Management Product Director, Haleon
40%
Time reduction in creative production processes
100+
10k+
150
80-120
Video assets per week
50%
54.4%
Reduction in cost per asset
41.3%
100k+
Creative assets in Storyteq DAM