Award-winning marketing: Haleon delivers faster, smarter global campaigns with Storyteq

Executive summary

Consumer healthcare company Haleon has multiple brands operating in markets across the globe. Storyteq provides a single source of truth for all of its teams to work from, which has dramatically increased the speed and accuracy of its campaigns.

5,000+

creative assets published

4,637

content briefs completed

1

Gartner® Marketing Communications Award

“Storyteq has allowed us to create a joined-up user experience with an end-to-end product workflow. The platform has been transformative — we’re now delivering campaigns in seconds, and the potential for further innovation is huge.”

Challenge

Co-ordinating marketing efforts across 170 markets and 30+ brands was proving tricky for Haleon, which lacked a single, one-stop platform for all of its marketing needs.

It was struggling to keep its campaigns on track while maintaining speed and consistency. Teams were using a variety of different platforms which didn’t work seamlessly together, causing inefficiencies and bottlenecks throughout the content production process.

Solution

Using Storyteq’s Content Marketing Platform, Haleon’s teams, operations, and workflows are now joined in one place, making for easier collaboration across different markets.

Automated workflows and centralized access to all of Haleon’s creative assets means campaigns can now be more easily localized in a fraction of the time it would have taken previously, without risking compliance — key in the healthcare sector.

Result

Campaign delivery timeframes have gone from being measured in days, to seconds. Haleon now has a connected, innovative marketing ecosystem with Storyteq at its heart, which allows it to be flexible and agile in the way in produces content.

But don’t take our word for it — Haleon won the prestigious ‘Use of Marketing and Communications Technology Excellence’ prize at the 2024 Gartner® Marketing Communications Awards for its implementation of Storyteq.