Taking the stress out of local marketing
House of Travel have been providing relaxing breaks for holidaymakers since 1985 in the New Zealand region. However managing local marketing was proving to be no holiday. Like many multi-location and franchise brands, individual stores did their (expensive) local marketing themselves with often off-brand results.
House of Travel chose Storyteq’s Brand Portal technology to allow local stores to generate their own high-quality marketing using advanced templating software. Local stores can now simply adapt brand-approved templates to produce locally relevant content, giving them flexibility to customise travel packages, event details, offers, staff and contact details. There are templates for emails, social tiles, press ads, event flyers, posters, staff profile sheets and slides and more.
creative assets downloaded in 18 months
hours of design resource saved per month from one template alone for Party Casino
Storyteq powering House of Travel with…
“Implementing a Storyteq Brand Portal has been super positive for the relationship with our stores. They feel supported and empowered that they can do proactive local marketing so quickly and easily. And it’s a real stress reliever for the marketing team that we don’t have to worry about our brand being poorly presented or inconsistent.”
Louise Reeves, Project Lead, House of Travel