House of Travel empowers local branches to create on-brand content 40% faster

Executive summary

By using Storyteq, House of Travel empowered its local branches to adapt high-quality marketing materials in minutes. The result: streamlined local marketing, on-brand output, and measurable time savings.

40%

faster creative production

“Implementing a Storyteq Brand Portal has been super positive for the relationship with our stores. They feel supported and empowered that they can do proactive local marketing so quickly and easily. And it’s a real stress reliever for the marketing team that we don’t have to worry about our brand being poorly presented or inconsistent.”

Challenge

Founded in 1985 and operating across New Zealand, House of Travel faced a common franchise-marketing challenge: individual stores creating their own localized materials often resulting in inconsistent branding and high agency associated costs. Without a unified system, each branch ran its own marketing, which made central brand governance difficult.

Solution

House of Travel have implemented Storyteq to give local store teams access to ready-to-use, brand-approved templates for emails, social posts, flyers, posters and more. These templates allowed each store to personalize key details (offers, staff, contact info) while keeping brand elements locked, ensuring every piece of local marketing stays on brand and is produced in a more efficient way. And, if local markets ever need to check brand guidelines, they’re all available within the Storyteq Content Portal, updated in real-time so everyone (everywhere) has access to the latest version.

Result

House of Travel saw immediate and measurable improvements after implementing Storyteq. The introduction of branded, ready-to-localize templates also led to an estimated 40% reduction in creative production time. Because stores could now produce their own materials without waiting for design support, campaigns moved faster, and the central team no longer spent hours adapting artwork for different locations. This freed the marketing team to focus on higher-value brand initiatives rather than repetitive, small-scale design tasks.