Client
Industry
McArthurGlen effortlessly scales its content production with adaptable templates across global markets
Executive summary
6,500+
assets rendered
49
dynamic templates created to date
8
target markets served the globe
“Storyteq enables quick and easy video localization, meaning our teams can deliver whatever media they want, whenever they want, and react to changing requirements in an almost immediate fashion.”
Challenge
An extensive network and diverse audiences left McArthurGlen needing a content production model that could keep up. However, limited production capabilities and a lack of flexibility led to campaign delays and inconsistent branding across its markets.
Like many marketers across the globe, pressures around time and volume of content were proving to be a persistent challenge for its teams.
Solution
McArthurGlen’s teams have left behind tedious manual processes, and now create content from pre-approved templates in the Storyteq platform. That means content can be quickly adapted for different formats and regions, reducing campaign timelines and increasing its teams’ creative capacity.
Now, the capability to self-serve, adapt, and optimize content from Storyteq’s templates has become central to McArthurGlen’s marketing strategy.
Result
McArthurGlen is now able to keep up with the content demands of its audiences in different markets, without sacrificing consistency or quality. It’s far more responsive to market changes, and with teams now spending less time on repetitive manual amends, creativity is thriving.
Having one platform to work from has improved collaboration between McArthurGlen’s central and regional teams, and in turn made its content more personalized, localized, and impactful.
Let us show you.
Chat with our team to see just how effortless campaign rollouts can be.
See how others are making it work
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