Localizing and Activating Multichannel Content at Pace
The Marketing teams at McArthurGlen, Europe’s leading owner, developer and manager of designer outlets, faced challenges meeting their channel expectations due to significant content demands coupled with rapid delivery requirements. Storyteq has empowered McArthurGlen to rapidly localize and activate multichannel content through the use of dynamic templates, in multiple formats ranging from premium video to banner ads and static imagery.
Utilizing Storyteq to produce the high volume of content required across the business has enabled McArthurGlen’s teams to spend more time on creative development. As a result, they have unlocked a new type of creativity that isn’t restricted by traditional production timelines, while also giving regional teams the power to self-serve on-brand assets that are highly relevant to their individual markets.
6.5K+
8
49
dynamic templates created to date
Storyteq Powering McArthurGlen With…
Testimonials
Learn How Global Brands
Streamline Creative Production
Elena Baseotto – Content Manager at McArthurGlen
40%
Time reduction in creative production processes
100+
10k+
150
80-120
Video assets per week
50%
54.4%
Reduction in cost per asset
41.3%
100k+
Creative assets in Storyteq DAM