178 days saved: Mentos delivers faster, localized campaigns across global markets

Challenge

Managing global marketing for big brands like Mentos brings with it a lot of complexity, especially when all those markets are operating independently. This decentralized system was costing Perfetti Van Melle time and money, and producing campaigns that were inconsistent and failed to drive real engagement.

The company needed to find a balance between content that felt locally relevant and tailored to specific audiences, but still maintained overall brand consistency and could be delivered at pace.

Solution

Now, Perfetti Van Melle has one centralized platform, Storyteq, to keep its marketing on track. Pre-approved content templates balance consistency with the flexibility for brands to adapt to their audiences, and mean they can be more responsive to changing market needs.

Quick and easy automation of both still images and video assets has led to significantly faster timelines than under its previous model. Creatives are spending less time working through tedious manual amends, and more time being their innovative best.

Result

The marketing for 20+ Perfetti Van Melle brands across 150 global markets now flows through the Storyteq platform. It’s simplified content creation and accelerated campaign delivery, by allowing brands to automate localized content at scale.

In fact, it’s resulted in 178 days of production saved, and enabled Perfetti Van Melle to be more consistent in how it shows up in every market.

With Storyteq, Perfetti Van Melle has seen a full transformation in how it produces great content at a truly global scale.