Centralizing creative production for better brand control
Including household names such as Mentos and Fruittella, Perfetti Van Melle are the world’s largest manufacturer and distributor of confectionery and chewing gum products. As a decentralized organization, they want to give local branches control of their advertising without losing brand compliance and consistency.
The answer is Storyteq’s dynamic templates. Working from a single master template, Perfetti Van Melle are able to create multiple content variations in a matter of minutes – a huge reduction in time to market compared to their previous process, which could take a number of weeks.
150
target markets served
20+
FMCG brands Perfetti Van Melle need to market
178
days saved in the production process
Storyteq powering Mentos with…
Testimonials
Learn How Global Brands
Streamline Creative Production
Daan Simonis, Global Media and Digital Marketing Director, Mentos
40%
Time reduction in creative production processes
100+
10k+
150
80-120
Video assets per week
50%
54.4%
Reduction in cost per asset
41.3%
100k+
Creative assets in Storyteq DAM
