Client
Navico
Industry
Retail
Navico sped up product advertising and delivered localized content to 150 markets
Executive summary
Navico used the Storyteq platform to scale product advertising across its four marine-technology brands. The result: the creative team moved from manual, repetitive production to automated, localized assets able to serve 150 markets with far fewer bottlenecks.
150
markets served
“The double bonus for me with Storyteq was the sign-off process; this has cut out a lot of back-and-forth between our creative people.”
Challenge
As one of the world’s largest marine-electronics companies, Navico was managing a vast portfolio of products across multiple brands and global markets. Their designers and marketers had to build advertising assets often adapted into multiple languages, formats, and specifications for different global markets. The process was cumbersome, involved many manual adaptations and multiple rounds of feedback, resulting in slow turnaround times and high cost per asset.Solution
Navico implemented dynamic templates that allowed the business to link datasheets, pricing information and text fields to media assets. This meant that what once required manual editing could now be produced automatically in multiple languages and formats simply by changing the data source. The built-in review and approval flows streamlined sign-off, cut down back-and-forth between designers and local markets, and enabled assets to be adapted quickly.Result
The changes Navico made with Storyteq delivered substantial time and cost savings, and improved agility across their global marketing operations.Let us show you.
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