Scales its product advertising for four marine tech brands

As one of the world’s largest marine electronics companies, Navico has a vast number of products which their designers need to produce advertising for. As colossal as oceans are, so must be their marketing efforts.

Navico now primarily uses the Storyteq Template Builder for building and generating multiple versions of their digital assets, especially for HTML5 banners. They can be scaled to all languages, markets and channels, as necessary. By marking certain elements ‘dynamic’, such as multiple text fields for languages and pricing, Navico is now able to link any datasheet to these elements and generate all media versions they need. The platform has changed their review protocols significantly as it gives marketers the flexibility to dip in and dip out while marking clearly files as complete and ready for distribution.