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Focus on creativity, avoid repetitive tasks and scale your asset production.

Quickly iterate your creative assets and boost ad campaign performance.

Deliver high volumes of premium creative assets for all your clients.

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Our own internal team which supports our clients in their Creative Automation operations.

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Automate creative production with our API and SDK integrations from any environment.

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As an integrated multi-channel solution, our users can collaborate across multiple ecosystems.

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Guides containing best practices, workflows, and insights to take your creative production to the next level.

Managed Service

Our own internal team which supports our clients in their Creative Automation operations.

API & Integrations

Automate creative production with our API and SDK integrations from any environment.

Partnerships

As an integrated multi-channel solution, our users can collaborate across multiple ecosystems.

How Navico speeds up their global time-to-market by eliminating the back and forth that is tied up with the review process.

Learn how Navico streamlines their creative production processes as they tailor their advertising across numerous markets and channels in an efficient way.

Home | Case Studies | Navico

“As we well know, there is a huge demand for creative assets, meaning there is a need for automated processes, and any creative agency will want something which allows its creative team to harness their energies in the right places. The double bonus for me with Storyteq was the sign-off process; this has cut out a lot of back and forth between our creative people, so from an organization and efficiency point of view, it has been well warranted to implement Creative Automation.”

Adrian Duffin,
Global Head of Creative,
Navico

The Problem

5

Inefficient review and approval protocols slowing down production

5

A creative team expending their energies in the wrong places

5

A lack of one place from which to locate, update, review, and send creative assets

Our Promise

5

Create concepts and build these as powerful dynamic templates with changeable elements within our platform

5

Scale these to as many languages, formats, and
products you need

5

Deliver creative digital assets in a more timely fashion thanks to a solid review process

The Proof

5

A faster time-to-market thanks to less back and forth

5

A fast-acting support team who are always present when troubleshooting issues

5

More on-brand and compliant digital asset

The Problem

The ocean covers 70% of the Earth’s surface. That is a lot of potential space for marine technology to explore.

As a creative lead at the world’s largest marine electronics company, you can imagine the sheer amount of products you will be able to set your creative mind to when it comes to design. However, your company serves global markets the same way that water does, and this entails colossal marketing efforts.

The advertisements you design must be localized for different regions, and re-formatted for different platforms. The variation needs for only one product make you wonder when you will have time to start visualizing ideas for the next product.

How do you find time to conceive compelling and original advertising for various products if you are constantly needed for the repetitive work of updating existing creative assets?

Our Promise

The Storyteq cloud-based Creative Automation platform is built upon three pillars:

Create

We create powerful and customizable templates. through the Storyteq template builder and After Effects extension, using your master files.

Scale

We scale variations of these creative assets (premium video, HTML5 banners, statics), depending on whatever element it is you need changed: sizing, text, prices, voiceovers, images or entire scenes.

Deliver

We deliver these multiplied variations when, after review, you connect and upload the media to your favorite distribution channels, directly from our platform.

The Proof

Meet Navico: one of the world’s largest providers of marine electronics, representing four brands that operate in navigation, fish finding equipment, trolling motors, and more.

They needed Creative Automation in order to tailor their advertising for their many products in different markets.

Templating

Navico now primarily uses the Storyteq Template Builder for generating their digital assets, especially for HTML5 banners. Each of their four brands has a set designer who has been trained in using the Storyteq platform, and it now plays an integral part in the process they follow with clients from their four brands:

The creative asset is concepted -> It is then presented to the client -> The client accepts -> The concept is built within Storyteq.

Scaling

This built concept or template can be then scaled to all languages, markets, and channels, as necessary.

By marking certain elements ‘dynamic’, such as multiple text fields for languages and pricing, Navico is now able to link any datasheet to these elements and generate all media versions they need.

Delivering

Navico has a lot of regional managers that speak foreign languages, so they need to approve these creative assets beforesending. The platforml gives them the flexibility to dip in and dip out.

But what is Navico’s creative lead most impressed by?

“The speed and agility at which you are able to produce your creative assets is mindblowing. You start running automations and within a couple of minutes everything is done and ready to send. But also, we’re impressed by how quick the Storyteq team is available as they become very hands-on with our challenges. We went through an exercise once where we were struggling with registration marks. But just before the deadline the Storyteq team provided a speedy support that solved our problem, which mirrored the speediness of the tool.”

4

distinct brands

100

distribution countries 

7 decades

building a reputation in marine electronics

“Storyteq allows our creative talents to focus on purely creative things and not on menial, mind-numbing work. Automation, and the copying and pasting technique which the Storyteq solution enables, also eradicates human error. There are still of course a few incidences where you need to go in and counter-correct, to make sure things are on-point and brand compliant. But most often I have been finding it boosts our efficiency.”

Adrian Duffin,
Global Head of Creative,
Navico

About Storyteq

Storyteq helps digital creative leads and marketing teams in top global brands to scale their creative production so they can improve their creative production workflows, stay on-brand, and go-to-market faster.

Are you struggling with your creative production workflows?

Could our platform help eliminate stresses associated with versioning, reviewing, and approving your creative assets?