Škoda delivers 80,000 localized assets annually while maintaining complete brand control

Challenge

With 128 retailer sites to cover and a rise in channels, Škoda’s biggest challenge was delivering content that felt tailored to local audiences, without cutting corners. Manual processes used by creative teams were no longer enough to keep up with increasing volume and scale, which was leading to delayed campaigns and inconsistency in its brand messaging.

Solution

Storyteq Content Portal has completely transformed Škoda’s approach to local marketing. It’s given full visibility to the central marketing team, who are able to make sure everything stays on-brand. Meanwhile, local retailers and dealerships are free to adapt pre-approved content to their specific needs, perfectly balancing brand guidelines with local relevance. Powerful analytics help Škoda to see what content is performing, meaning campaigns can be optimized in real-time and great work can be repurposed wherever possible.

Result

Thanks to Storyteq, Škoda is now much faster and more effective in responding to local marketing needs. Content is delivered with consistency across all dealerships and retailer sites, but without losing the local relevance that keeps its customers engaged. With deeper insights into its marketing performance, Škoda is also able to be much more strategic in its content planning and decision making.