Client
Industry
Škoda delivers 80,000 localized assets annually while maintaining complete brand control
Executive summary
80,000
100k
dealership marketing requests per year
2,800
“The greatest achievement has been the consistent execution and delivery of localized assets across hundreds of dealerships.”
Challenge
With 128 retailer sites to cover and a rise in channels, Škoda’s biggest challenge was delivering content that felt tailored to local audiences, without cutting corners.
Manual processes used by creative teams were no longer enough to keep up with increasing volume and scale, which was leading to delayed campaigns and inconsistency in its brand messaging.
Solution
Storyteq Content Portal has completely transformed Škoda’s approach to local marketing. It’s given full visibility to the central marketing team, who are able to make sure everything stays on-brand. Meanwhile, local retailers and dealerships are free to adapt pre-approved content to their specific needs, perfectly balancing brand guidelines with local relevance.
Powerful analytics help Škoda to see what content is performing, meaning campaigns can be optimized in real-time and great work can be repurposed wherever possible.
Result
Thanks to Storyteq, Škoda is now much faster and more effective in responding to local marketing needs. Content is delivered with consistency across all dealerships and retailer sites, but without losing the local relevance that keeps its customers engaged.
With deeper insights into its marketing performance, Škoda is also able to be much more strategic in its content planning and decision making.
Let us show you.
Chat with our team to see just how effortless campaign rollouts can be.
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