Client
Industry
Sky delivers content faster, smarter, and at scale with Storyteq
Executive summary
10,000+
assets downloaded from the Content Portal
4,000
platform users
“Storyteq has allowed us to create workflows that reflect how Sky operates internally. We have other teams across the Sky business now asking how they can adopt it into their workflows.”
Challenge
Having such a large in-house creative agency had meant that, over time, Sky’s processes had become fragmented as content demands had spiralled.
Teams were working in different ways on different platforms, and the high manual workload meant they were struggling to keep up with the brand’s wider strategic goals.
Solution
Storyteq has brought Sky’s content production workflows together on a single platform. By centralizing its processes, workflows have become far more organized, and our AI-enabled Content Portal keeps everything from the latest brand guidelines to content reporting in one place.
With such a huge creative operation, Storyteq is now key to Sky getting its content and campaigns created on time, and on brand.
Result
Sky saw an immediate uplift in productivity after going live with Storyteq. Tasks are completed faster, with teams able to self-serve content rather than going back and forth with the design and creative teams for amends, and global brand consistency has been achieved across Sky’s markets.
In-house creatives are also spending less time navigating logistical issues, and more doing the creative work that gets them out of bed in the morning. Sky has moved from being totally reactive and weighed down by content demands, to being far more proactive in its approach to marketing.
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