Creating One System for Brand Assets and Content Reporting
Sky, part of the Comcast NBC Universal family, serve 27 million television customers across six markets. Their in-house creative agency – Sky Creative – is one of the largest in Europe, boasting 600+ employees who develop the extensive marketing needed to match the brand’s huge span of entertainment and broadcast channels.
With so many people working across different departments, studios and agencies, Sky Creative needed a standardized workflow from a single, unifying platform. Resource management, asset storage, brand guidelines, content reporting, time recording and more all now run through Storyteq, with Creative Automation and dynamic templates soon to follow.
10k
assets downloaded from the Brand Portal
4k
Storyteq users
Global
brand consistency
Storyteq Powering Sky With…
Testimonials
Learn How Global Brands
Streamline Creative Production
Simon Greening, Head of Technology, Sky Creative
40%
Time reduction in creative production processes
100+
10k+
150
80-120
Video assets per week
50%
54.4%
Reduction in cost per asset
41.3%
100k+
Creative assets in Storyteq DAM