Client
Industry
Voodoo saves 550 days on video marketing production across global campaigns.
Executive summary
550+
days of production time saved
6,000+
ad versions created in 3 months
“Put simply, Storyteq helps us save time on every single production step, from creating assets to outputting them.”
Challenge
Voodoo is one of the world’s biggest hyper-casual game publishers. To keep its millions of global users engaged in every location, it needs to produce high-volume video assets for each audience, with variations for performance testing.
Its previous model relied on labor-intensive manual production, with teams stuck making small adjustments to each version, rather than focusing on the creative ideas that really drive engagement. As a result, Voodoo was experiencing delays in campaign delivery, as well as its testing cycles.
Solution
By working from video templates within Storyteq, Voodoo’s teams can now automate hundreds of video assets in a matter of minutes. It means creative focus has switched to testing and optimization, rather than repetitive production tasks.
And because Storyteq integrates seamlessly with Voodoo’s publishing platforms and DAM systems, it’s easy to go from content creation to rolling out campaigns across its global markets.
Result
Despite its team still being the same size, Voodoo’s ability to create content at speed and scale has been completely transformed. The brand now has the ability to adapt its content quickly for local markets, which in turn delivers a richer user experience.
Scaling production without increasing cost or losing content quality has been the major benefit of Storyteq for Voodoo, as well as new efficiencies that it’s gained in the content testing process.
Let us show you.
Chat with our team to see just how effortless campaign rollouts can be.
See how others are making it work
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