How Voodoo produces thousands of video ads in a short period time, infinitely expanding their testing abilities
150
games available worldwide
300 million
active Voodoo monthly users
3.7 billion
downloads worldwide
The problem
Voodoo, one of the world’s largest hyper-casual games publishers, releases a lot of games. To support the promotion of those games, Voodoo’s marketing and creative teams not only need to produce a lot of video assets, but they need to re-create many versions of these which will use for their diverse audiences and for multivariate testing.
To reach their advertising objectives geared towards customer acquisition, Voodoo needs to produce ads that are relevant to their advertising platforms, while keeping an eye on ever-changing consumer trends and expectations.
But how can this be achieved without increasing production costs?
The solution
To reach such goals without compromising on quality while keeping the pace with the company’s prolific game release schedule, Voodoo’s creative teams would need either more manpower or more time.
Voodoo chose Storyteq’s template-powered automation platform in order to produce more ads, faster, and without having to hire more people. Automation allowed VooDoo to render out these numerous video ad versions in batches.
They could then push these creative assets directly to their publishing platform, ad channels, integrated Digital Asset Management systems and more.
This enabled them to quickly test the best performing combination of elements, eventually finding the best performing ad version.
Having easy access to a dashboard indexing the entire ad library helps the team ensure that no combination of elements or specific variation has been forgotten.
“Using Storyteq, our team was able to produce 6,000+ ad versions in three months, saving an estimated 550 days of production time. Put simply, Storyteq helps us save time on every single production step, from creating assets to outputting them.”
Rishwan Ashraf, Creative Marketing Manager, Voodoo
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