Creative Marketing Operations > Analytics
Deep insights to boost your
marketing performance.
Knowledge is power.
With a limitless view of all your activity, get detailed summaries of your performance across every channel so you can see what’s working and what isn’t, from individual projects and campaign activations to a full global overview.
Make informed decisions.
View your campaign data, plugging into any external sources or enterprise platforms, and use the insights to make agile, informed marketing decisions. Configure dashboards and reporting to your specific criteria (KPIs and SLAs), monitor asset usage, track spend and map a clear road to continually enhanced marketing performance and greater ROI.
Data-driven campaigns…
Standard reporting
Track all activity through the platform, from logins to asset usage to any work-related activity, including time and budget spent.
Advanced analytics
Get information from leading third-party platforms via API, combining data to provide comprehensive real-time reports on product and campaign performance.
Google Analytics
User events, interactions and behaviours are tracked using Google Analytics to provide best-in-class user journey insights.
Customer journey
Understand the performance of marketing campaigns in terms of a marketing lifecycle of awareness, consideration, intent and decision.
Measure everything
Whether that’s your performance against strategic objectives, web traffic, social engagement or SEO – leave nothing out.
Customised reports
Configure your bespoke reporting based on any area of activity or specific KPI.
Content ROI
Couple activity data with cost data to determine ROI for specific activities, which can inform future actions and increase performance efficiency.
Data-driven widgets
Standard and customisable intelligent widgets present performance and optimisation insights.
Advanced CM
Automatically generate brand performance pages based on aggregated insights of content usage and attribution.
Blended insights
Aggregate data sources from the public domain, including social listening, SEO and internal and first-party data.
…that improve marketing performance.
Book a demo to see how deep data and real insights can enhance your campaigns.
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