Case study: World’s biggest hyper-casual gaming-app publisher, produces 6,000+ ad versions in 3 months for multivariate testing
About Voodoo
Voodoo, the world’s biggest hyper-casual gaming app publisher, releases a lot of games. A lot!
To support the promotion of those games, Voodoo’s marketing & creative teams not only need to produce a lot of video creatives, but they also need to produce multiple versions of the same base creatives that they will use for multivariate testing.
The challenge
This results in the need of thousands of creatives, which can hardly be produced manually.
- Produce more creatives, faster
- Avoid increasing production costs or headcount
- Distribute the assets directly to the ad channels
- Run and test multiple video variations in order to optimize ad campaign results (Dynamic Creative Optimization).
6x faster production
Storyteq’s creative automation platform enables Voodoo to generate new video versions directly from Storyteq’s cloud, ready to be delivered to publishing platforms and ad channels.
Using Storyteq’s Adobe After Effects extension, Voodoo can now export their projects into templates, where pre-selected layers become future variable elements, ready to be adjusted dynamically through data triggers.
This means that all the elements, ranging from box colors, to CTA, to even scenes or sounds can be dynamically changed before rendering out different ad version in batches, straight from Storyteq’s cloud.
This means that all the elements, ranging from box colors, to CTA, to even scenes or sounds can be dynamically changed before rendering out different ad version in batches, straight from Storyteq’s cloud.
The benefits
Automating the creative production process allowed Voodoo to achieve the following:
- Rendering out all the video ad versions in batches
- Lowering production cost and time
- Pushing the assets directly to their publishing platform, ad channels, DAMs and more
- Quickly testing the best performing combination of elements, eventually finding the best performing ad version
Using Storyteq, our team was able to produce 6,000+ ad versions in three months, saving an estimated 550 days of production time.
