How the rebrand was born
In 2021 Storyteq became a part of the growing marketing technology portfolio of the Inspired Thinking Group (ITG). Both companies joined forces because they have a strong shared vision to revolutionise the way marketing is done.
In recent months, the change led to the merger of Storyteq and CanopyCloud (the award-winning Creative Management and Digital Asset Management platform) into one platform under the Storyteq name, with its own existing and growing Creative Automation capabilities.
The Inspired Thinking Group is now a single business with one vision, driven by two distinct engines:
- Innovative, end-to-end marketing services: Team ITG
- Transformative marketing technology:
> Storyteq, a Creative Automation & Content Marketing platform
> Deployteq, a Customer Engagement platform
> Configteq, a Configure, Price and Quote platform
“For us, this exciting rebrand represents a shift in how we present ourselves and strengthens our core values around the collaborative way we work with our clients, the exceptional customer service we provide and the desire we have to help you create the most efficient and effective marketing in 2023 and beyond.”Simon Ward, CEO at Inspired Thinking Group
Dynamic templates are still the backbone of Storyteq, helping brands to generate multiple variations of multichannel content (and now more recently AI-powered). Other new additions to the expansive Storyteq platform include:
- Brand Portals: Access guidelines, campaigns, adaptable content and dynamic playbooks to engage with your audiences faster and better than ever before.
- ActiveDAM: Promote your on-brand assets for your teams and agencies to locate, modify and download in any format – from one intuitive platform.
- Planner: The single hub you need to plan every element of your marketing operations from start to finish.
- Workflow: From briefing to content creation, adaptation and activation, run your entire marketing operation on one platform – saving time and money.
- Resource: Manage every aspect of your creative production output, from time and resources to work status and team utilisation.
- Analytics: With a wealth of data at your disposal, amend and improve campaigns on the go to drive significant ROI.
“We look forward to continuing this transformative journey with marketers everywhere.”Lennard Kooy, CEO at Storyteq
Ready to change the way you do marketing, for the better? Book a demo here.