How a leading creative agency takes productivity to the next level by automating their creative production
As a leading creative agency, Boomerang’s creative department is the centerpiece of its brand. The agency works with top brands around the world (e.g. Netflix, Amazon and Heineken) to conceptualize and create digital campaigns that attract hundreds of thousands of customers.
Time that could be spent much more efficiently if producers could get away from laborious tasks and focus on the actual creative process instead.
Adopting Storyteq’s creative automation platform, would allow Boomerang to:
Additionally, Boomerang has also created a new approach to produce assets for advertising campaigns by creating a dynamic video department within their agency to focus specifically on this type of work.
By combining talent and technology, Boomerang now banks on the idea of offering more to their clients: more assets, more options, and more variations.
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