For many companies, the key to strong, scalable creative production that both delights users and moves the needle boils down to one thing: producing creatives that strike the right balance between creativity and efficiency. Curious to learn more? We chatted with...
In gaming, combining human creativity with automation in the right way can unlock opportunities for both your audience and your team. And in Marketing Artist roles, working closely with game designers and UA managers not only enhances the engagement with your...
Until today, little has been said and written regarding Creative Automation as it’s still a fairly new concept used in advertising. Therefore, we’ve created a comprehensive glossary which offers a series of simple, bite-sized explainers to help anyone understand what...
Dynamic Creative Optimization (DCO) helps marketers to create, test, learn, and act faster in marketing campaigns. Read more on how DCO brings creatives to the next level with expert insights from the Publicis Groupe. Today, modern marketing and creative teams need to...
Managing the lifecycle of digital content is tricky business because it involves a lot of coordination and projects that are often overlapping. Having a clear plan of what content you need, who is going to create it, and where it will be used is a great start, but...
If you are a CMO, creative lead or brand manager, you already know what scaling your content production can do for your business in a time of rapid digital growth. You’ve probably even told your organisation to get you there already. So why is your move to Creative...
The rise of technology in marketing and online advertising has led to higher expectations on marketers and creative teams than ever before. However, technological innovations cut both ways. On the one hand, technology has made it easier to capture customer attention...
Digital marketing has never been more in than it is right now. All the brands are adopting it, and for obvious reasons: it produces results. The only issue is that millions of other people are fighting for the same attention as you are. The harsh truth? Banking on the...
This year, the odds are clear: brands aren’t going to stop running ad campaigns anytime soon. However, there’s still a key obstacle stopping them from achieving their full potential: creating ads that are irrelevant to their audience. But that’s not entirely...
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