Age of kids
Duration of video
Call to action
We divided the campaign into three phases: awareness, consideration and conversion. The videos are shown on Facebook, Instagram, YouTube and Connected TV depending on the phase the parent is in. Based on the interaction with the first ad a parent sees, we adjust the next ad with the right video elements and call-to-actions in order to increase the number of subscriptions on the Squla platform.
Learn more about this solution →
How it looks…